• what information Kern Limited (“Kern”) collects from you and why;
• how Kern uses and protects any information that you give; and
• how you can access and manage your information.
Kern is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified, you can be assured that it will only be used in accordance with this privacy statement.
Kern may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 May 2018.
If you have any questions about this policy or more generally about our use of your personal information, you may contact us by writing to us at Data Protection, Kern Ltd, 5 Concorde Close, Sopwith Park, Segensworth North, Fareham, Hants. PO15 5RT emailing us at email@example.com data or phoning our Head Office on 01489 565141.
This policy replaces all previous versions and is correct as of 1 May 2018. We reserve the right to change the policy at any time.
What we collect
We may collect the following information:
• job title
• contact information including email address
• electronic identifiers (e.g. IP addresses)
• demographic information such as postcode
• other information relevant to customer offers and/or surveys
• in the case of job applicants, CVs and references relevant to the role that you are applying for
Ordinarily we will be the party collecting your information directly from you. However, there may be situations where this information is obtained by us from third parties. Examples of this would include:
• in the case of job applicants, from a third party recruitment agency
What we do with the information we gather
We require this information to understand your needs and provide you with a better service. In particular, we require it for the following reasons:
• internal record keeping and account management purposes (e.g. verifying your identity and fulfilling orders you place)
• providing you with the product or service you have requested from us
• monitoring, recording and storing telephone or email communications for the purpose of internal training, audit and compliance checking, to improve the quality of our customer service and in order to meet any legal and regulatory requirements
• improving our products and services
• contacting you by email, phone or mail for the purpose of account administration and/or processing and fulfilling orders and/or taking payment for such orders
• customising our website according to your interests
• reviewing your job application for roles with us and potentially offering you employment as a result of that review
• contacting you on the grounds of us having a legitimate interest to do so, if you are a current customer, to periodically send promotional mails or contact you by telephone about new products, special offers or other information which we think you may find interesting using the contact details which you have provided
• where you give us your consent to do so, we may
periodically send promotional email messages about new products, special offers or other information which we think you may find interesting using the contact details which you have provided
use your information to contact you for market research purposes
Where we have asked for your consent to use your personal information for a particular purpose, this consent may be withdrawn by you at any time. Similarly, where we are using your personal information to fulfil a legitimate interest of ours, you may have a right to object to your personal information being used for a particular purpose (e.g. for direct marketing). Please see the section entitled ‘Controlling your personal information’ below.
We use programs such as Google Analytics and Lead Forensics and Live Chat to help us find out:
• How many people visit our websites
• Which pages and parts of pages are most popular
• How long people spend in each area of the website
• What information people are looking for
These insights help us understand what customers want from our website and, consequently, how we can improve the website in the future.
• Browser types
• Operating systems
• Third party sites that direct you to us
• The time and date of a visit
Lead Forensics generates data which enable us to view how individuals have used our website. This will also generally involve non-personally identifiable information.
What lawful basis we process your information on
Our lawful basis for processing your personal information are as follows:
Processing Lawful Basis Internal record keeping Contract Internal training/audit/compliance Contract Improving products and services Legitimate Interests Account Administration Contract Customising our website Legitimate Interests Reviewing job applications Contract Direct marketing – current customers*, mail and telephone Legitimate Interests Direct marketing – current customers*, electronic marketing Consent Direct marketing – non-current customers Consent Market research Consent
In certain circumstances, we may be required to process your personal information in order to comply with a lawful obligation on us. This may be the case, for example, where a statutory or regulatory body requests such information in accordance with their legal powers. We also have a legitimate interest and, on occasion, a legal obligation to disclose personal information to regulatory bodies in certain circumstances, including where we have information about potential criminal acts or security threats, and may disclose information to authorities on this basis.
*If you proactively contact us to enquire about becoming a customer of us, we will treat you as a current customer for the purpose of potentially directly marketing to you on the grounds set out above.
The security of your information is very important to us. As part of our commitment to keeping your data safe, our technical experts maintain physical, electronic and managerial procedures to keep safe the information we collect online.
Where a third party is processing your data on our behalf, we will take steps to ensure that such third party gives us commitments that it will process your data in line with EU law. If a third party processing your data on our behalf is located in a non-EU country that does not have data protection
laws equivalent to those in the EU, we will always take appropriate additional steps to ensure that your personal information is kept safe and secure by those processing your data on our behalf. This will generally involve ensuring that such third party agrees to sign up to a formal legal agreement committing such party to comply with standards equivalent to those that would apply where that party to be located within the EU.
How long we hold your information for
The time period for which we keep information varies according to what we use the information for. Unless there is a specific legal requirement for us to keep information, we will keep your information for as long as it is relevant and useful for the purpose for which it was collected.
Where we are using your personal information to send you marketing information we will generally retain that information for marketing purposes for two years from the point of your last order as we understand that you even if you do not buy from us on every occasion, frequently we see repeat purchases from customers in this time period. We will retain your account information for seven years in line with relevant tax and contract requirements. In the case of commercial customers, we may retain personal information relating to such individuals within such customers for a longer period of time depending on the order and contracting cycles of such customers (e.g. if a customer commonly enters into one year deals, we would retain such information for a short period beyond the time when we would expect such agreement to be renewed).
In the case of unsuccessful job applicants, we will generally hold your CV and supporting documentation for period of twelve months from the date of application. If you wish for us to hold your CV for longer and be considered for future roles then please just let us know.
You are entitled to request that we erase your personal information at any time, for example where you cease to be an active customer of ours. Whilst we will generally seek to comply with your request, there will be circumstances where we are entitled to retain such personal information (e.g. in respect of legal claims or to ensure that any activity on your account (e.g. monies owing) may be resolved).
Controlling your personal information
You may choose to restrict or control the collection or use of your personal information in the following ways:
• whenever you are asked to fill in a form on the website or elsewhere, ensure that you do not tick any box requesting permission to use your personal information for specific purposes (e.g. marketing) or, in the case of ‘opt-out’ consents relating to electronic communications, ensure that you un-tick the relevant box
• if you have previously agreed to us using your personal information for direct marketing or other specific purposes and wish to change your mind
• if you believe that we are holding personal information which is incorrect, out of date or incomplete and wish for that to be corrected
• if you wish for your personal information to be erased from our systems
Where you are an active customer of ours, we may direct market to you by post or telephone on the basis that we consider we have a legitimate interest in marketing to you in this way and that it does not substantially impact on your privacy. You have a right to object to this at any time, and may request that we cease to contact you for direct marketing in this manner at any point. We will comply with any such request.
If you want to remove a consent, request that we cease contacting you for direct marketing purposes or request erasure or transfer of your personal information, you may do so at any time by writing to us at Data Protection, Kern Ltd, 5 Concorde Close, Sopwith Park, Segensworth North, Fareham, Hampshire, PO15 5RT, emailing us at firstname.lastname@example.org or phoning our Head Office on 01489 565141.
We will not sell, distribute or lease your personal information to third parties for their control unless we have your permission, need to do so in order to fulfil a contractual obligation to you or are required by law to do so. Where we do seek your permission, we will name the relevant third party at the time we seek such permission from you and any such permission shall be limited to that third party. Please note that we may provide information for processing to certain third parties as outlined in the section entitled ‘What we do with the information we gather’.
If you believe that any information we are holding on you is incorrect, out of date or incomplete, please write, email or call us as soon as possible, using the details set out above. We will promptly correct any information found to be incorrect. To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections.
Third Party Links and Cookies
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website (s). Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Cookies are alphanumeric identifiers which enable our systems to recognise your browser in order that we can provide you with easy use of the various services available on the website.
Cookies allow web applications to respond to you as an individual.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.
Google Analytics – These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. This cookie is essential for the website to operate efficiently. Click here for an overview of privacy at Google
If you wish to learn more about cookies go to www.aboutcookies.org.