A new study has found the UK online shoppers want to see improvements when it comes to deliveries of online products, according to retailtimes.co.uk.

The research, which questioned more than 1,000 online shoppers, was carried out by logistics firm UPS – along with analytics firm comScore. It found that nearly half (47 per cent) of consumers said that they would be more likely to shop with a company if they could order products online and then go and pick them up in-store.

Fifty-eight per cent also said that if they had purchased an item online, then they would like to be able to take it back to a store if they had to return it.

Many also claimed that when it came to deliveries, they want to be notified earlier in their online shopping process about how much the charges would be and 45 per cent said they wanted more flexibility when it came to choosing a delivery date.

If e-commerce firms decide to listen to the results, then it may mean that even more customers use the service if they are happy with it. This will have a positive effect on many of those in the retail, warehousing and logistics industries.

Talking about the data, Susan Engleson, comScore senior director, told warc.com: “Consumers in Europe and across the globe have a growing number of digital touch points, with more ways to stay connected with their favourite online retailers through every phase of the shopping, buying and fulfilment process.”

She continued: “What will set apart one retailer from another in a competitive marketplace is how well they meet the rapidly evolving needs and expectations of customers.”

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