Over a third of Brits now do the majority of their shopping online, thedrum.com reports.
A new study by broadbandchoices.co.uk has found that 36 per cent of Brits now spend more money online than they do in physical shops. Furthermore, the average monthly online spend has more than doubled in the last decade, from £56 per month to £113.
The survey, which quizzed around 2,000 consumers, found that more than one in ten said they bought something online every single day. When looking to the future, a quarter said they planned to spend more online in 2013 than they did in 2012.
Commenting on the results, telecoms expert at broadband choices, Dominic Baliszewski, explained that it was largely down to ease of use, with the internet enabling people to shop around at the touch of a button.
Years ago, he said, shoppers would need to trawl the length and breadth of the high street in order to ensure they were getting the best deal; a time-consuming and exhaustive task. Now, however, consumers can navigate around different stores at the touch of a button and have more choice than ever before.
Furthermore, Baliszewski claimed that the best deals were now to be found online.
“Broadband has revolutionised the way we browse and buy goods and services and the best deals these days are usually found online,” he told yourwealth.co.uk.
“While the British High Street will always be an integral part of the shopping experience, we expect to see a continued increase in the amount of money spent online during 2013, and continued variation in the devices used for these purchases.”