The cost of ingredients is the biggest cost facing Pukka Pies and its rivals, says the company’s managing director.

Tim Storer, son of founding couple Trevor and Valerie, spoke to at an event to mark the brand’s 50th anniversary. He pointed out that the firm has continued to grow in spite of the economic downturn and noted that the next 12 months will see ingredient costs come under the spotlight.

Reflecting on what has made the brand a success, Mr Storer hailed factory upgrades and most importantly his staff, who were recently given an extra day’s holiday in recognition of their work. The Pukka Pies chief was also proud to say he has not had to make anyone redundant.

He added: “It is vital that in the changing economic and social climate we continue to innovate and provide our consumers with the superior products that Pukka Pies are renowned for while continuing to keep apace within the changing marketplace.”

According to, the company’s 50th anniversary is being marked by a whole calendar of events. Founder Trevor still acts as chairman of the firm, while Tim and his brother Andrew are the managing directors. Meanwhile, it was mother Valerie who produced the recipe for the chicken and mushroom pie.


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