KernPack News

Cake makers tipped to stray from tradition this Christmas

Cake makers won’t be afraid to stray from tradition when designing festive desserts this Christmas season, it has been predicted. Diane Lunt, marketing manager at Renshaw Bakery, suggested traditionally-covered Christmas fruit cakes are being phased out in favour of more modern alternatives. In an interview with British Baker Magazine, she advised customers to prepare for a more… Read more

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Manufacturers urged to make weaker packaging

Packaging manufacturers have been urged to make products easier to open, after a poll revealed a quarter of Brits regularly find it too stubborn. The survey, conducted by Which?, suggested that 40 per cent of consumers have suffered an injury in their attempts to open sturdy packaging. A fifth of respondents admitted they avoid certain products… Read more

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Transparent food packaging found to be less effective at selling healthy products

Consumers generally prefer to buy their food in transparent packaging, although they tend to shift away from buying healthy products in open-window containers. That’s the view of Steve Herlehy, account executive at Plastic Suppliers, who consulted with recent analysis from MarketWatch to deliver insight into what helps certain types of packaged foods stand out. Cited by… Read more

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British manufactutrers moving towards more automated storage, says expert

A manufacturing expert has claimed that British firms are increasingly moving towards automatic storage. Steve Richmond, director of Jungheinrich UK Ltd’s systems and projects division, claims that automation has traditionally been used more in other countries, such as Germany, however he claims that British manufacturers are starting to become more enthusiastic about its operational benefits…. Read more

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Direct mail still relevant, says study

A recent survey has shown that consumers believe that direct mail is still important in the marketing industry. According to Print Monthly magazine, the Direct Marketing Association (DMA) surveyed 1,232 UK adults to find out how they feel about direct mail. They found that 79 per cent of customers act straight away on direct mail,… Read more

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Increased effort in planning for Halloween means big business for bakers

Bakeries have been told not to fear Halloween and ensure their timing and products are perfect to capitalise on one of the biggest events of the year. Figures from the IRI show that the seasonal cake market rose to a worth of £129 million in the 52 weeks leading up to May 2013 and Halloween is now the third largest event… Read more

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Prospective Royal Mail privatisation creates war of words

Those in the mailing industry have reacted with suspended scepticism with regard to the impending privatisation of the Royal Mail, printweek.com reports. The government recently announced that it would be looking to privatise the Royal Mail in a bid to combat inefficiencies, despite being a somewhat unpopular motion across the entire political spectrum, bbc.co.uk claimed. Now, those in… Read more

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Nostalgic packaging becoming popular in baking industry

Nostalgic packaging is becoming increasingly popular within the baking industry. Research from business analyst Datamonitor has suggested that more bakeries are opting for packaging that reminds customers of simpler times. Tanvi Savara, who is an associate analyst at Datamonitor, has claimed that this is a particularly effective tactic for those targeting older demographics. Speaking to bakeryandsnacks.com,… Read more

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FDF hails new plan for ‘green revolution’ of food

The Food and Drink Federation (FDF) has welcomed plans to bring science and agriculture closer together to create more sustainable, healthier and affordable food, reports thisiscornwall.co.uk. Announced earlier this week (July 22) and to be led by the Leadership Council, the Agri-tech Strategy will allow food manufacturers to source more environmentally friendly ingredients from an… Read more

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