Oreo biscuits will be manufactured in the UK for the first time ever after its owner Mondelez International witnessed a huge demand for the product in Britain.
The confectionery and biscuit company has injected £6 billion into a new manufacturing line at its factory in Sheffield – a bakery which will now produce three tonnes of the black-and-white snack every single hour. Huge quantities of the biscuits will then be distributed around the UK, Ireland and other parts of Europe.
As reported by foodbev.com, the site is known best for its production of British favourites from the likes of Trebor, Maynards and Bassetts, all of which are owned by Mondelez.
The world’s biggest biscuit brand, Oreo is currently worth over £1.3 billion per year to the company after UK sales grew by 16 per cent last year to reach £22 million.
Foodmanufacture.co.uk says the Oreo line was opened by Sheffield Brightside and Hillsborough MP David Blunkett on May 10, while Mondelez is planning to start UK production of its BelVita biscuits at the same factory later in the year.
Maurizo Brusadelli, president of Mondelez International UK and Ireland, said: “We are delighted to officially open the new Oreo line at Sheffield which clearly signals the importance of the UK as a manufacturing base for us.
“This investment is a first step – we hope to follow it with further investment and innovation in biscuits.”