A year on from the horsemeat scandal, food sales are still being impacted, as retailers have seen a rise in demand for both British meat and meat-free alternatives.
According to ft.com, research from Kantar Worldpanel has found that demand for pork rose seven per cent last year compared to 2012, whereas sales of frozen beef ready meals declined by 15 per cent.
Quorn Foods is doing particularly well, as it has seen sales boosted by 11 per cent. Kevin Brennan, chief executive of Quorn, said that the scandal caused Brits to realise that they eat too much meat.
“At a time when most of the food industry is seeing very little growth, we saw our sales soar in 2013, with double-digit growth sustained throughout the year,” he commented, cited by northernecho.co.uk. “This puts Quorn in a great place for 2014 and I’m confident we will achieve double-digit growth again this year as we continue to invest in improving our current products and developing new ones.”
Despite the fact red meat sales dropped by three per cent, demand for domestic beef increased by two per cent. This has helped push up British beef prices by seven per cent. Lamb has also risen in popularity.