A new alliance has been created between seven print trade bodies in order to improve performance and present a unified ‘voice’, printweek.com reports.

Announced at the latest Fespa event, the Graphic, Print & Media Alliance (GPMA) aims to make the the industry more efficient through sharing information among founding members.

The alliance comprises the British Association for Print & Communication, British Coatings Federation, Independent Print Industries Association, Picon, the Process & Packaging Machinery Association and the Rubicon network, according to the news site, plus Fespa UK itself.

Though it has not signed up, the British Printing Industries Federation will also be associated with the alliance and GMPA is in talks with another 15 bodies that it hopes will join.

Explaining the thought behind the alliance in more detail, GPMA and Picon chairman, Peter Morris told printmonthly.co.uk that operating with a “single, authoritative voice” will provide the industry with better leverage from which to impact the challenges that face the sector.

These include addressing being perceived as ‘out of date’, considering the ageing workforce and facing issues presented by new media.

Mr Morris added: “Today is just the start. We don’t have all the answers or strategies planned out but what we do have is all of the industries together.

“It is an exciting project to be part of.”

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