A packaging expert has claimed that exhibitions still have their place in the industry.
Although it is claimed that some in the industry are finding it harder to attract “high-quality visitors”, David Harrison, group exhibitions manager at the Processing & Packaging Machinery Association (PPMA), suggested they can still be worthwhile if they are organised correctly.
Harrison told foodmanufacture.co.uk: “Visitors are as hungry for information as they are for new products. You have to entice visitors with content that will feed into their basic fear and greed.”
He also said that those organising packaging exhibitions should make sure that they are time-efficient for visitors and cost-effective for exhibitors. Attendees for these shows could be any company using packaging from a variety of industries.
Mr Harrison’s comments come ahead of the Packaging Innovations London event, which will be taking place next month from October 1-2. This exhibition is designed to give those in the industry new packaging ideas to help with their product development.
According to easyfairs.com, the show, which is now in its fourth successful year, has seen an increase in visitors since it has been running. Statistics show that the number of attendees increased by 27 per cent last year from the previous year’s show and 50 per cent the year before that.