A survey has suggested that direct mail, book publishing and transpromo are encouraging sources of growth for firms that use digital printing to help grow their business.

According to blogs.xerox.com, this information comes from a survey conducted in six languages, sent to over 400 graphic communications providers in the Xerox Premier Partners Global Network.

The survey found that 44 per cent of respondents expect to see a rise in their revenues through direct marketing, an increase of six per cent compared to last year. The amount of partners expecting an increase from book publishing has more than doubled over the last year from 12 per cent to 26 per cent.

Transpromo saw an increase too, with revenues increasing from 16 per cent last year to 20 per cent.

A fraction of the respondents who spoke English (35 per cent) said that they believed that print creates an emotional connection that no other format can. The same amount of people said that print was practical and portable because it can be read anywhere.

Demand for online ordering is on the rise too, with 70 per cent of all respondents saying they’ve seen an increase. Two years ago, only 57 per cent saw an increase in demand for online ordering.

Four out of five graphic communication providers also reported an increase in demand for variable-data printing services.

Recently, InfoTrends also published its forecast for digital print growth in the US and Western Europe, reports myprintresource.com. It predicts that book publishing and transpromo will see the biggest growths over the next few years.


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