Posts Categorized: Print & Publishing

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Kern offers solution to encourage the increasing success of direct mail

The development of technology over recent years has led to an increasingly large number of businesses using digital platforms for marketing. However, the Direct Mail Information Service (DMIS) Response Rates Survey has found that direct mail has a response rate of 60%, with advertising mail being retained at home for an average of 17 days…. Read more

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Arena Flowers increases capacity by 300% with automated gift card insertion and sortation solution from Kern.

Arena Flowers is known as the UK’s most ethical florist delivering more than 2 million handpicked bouquets of fresh flowers every year. Its flowers are sourced from ethical suppliers and Fairtrade-certified farms, earning it a perfect 100 score in 2018, 2019 and 2020 on the Ethical Company Index. With every order arranged and hand-tied by… Read more

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Have you heard of greenwashing?

Have you heard of greenwashing? Greenwashing is defined in the Cambridge Dictionary as “behaviours or activities that make people believe that a company is doing more to protect the environment than it really is”. For example, companies using misleading statements like ‘go green, go paperless’ when in reality their aim is to save costs. Greenwashing… Read more

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Switzerland top the chart for being the world’s most innovative country

Switzerland have a long standing reputation for innovation. The World Intellectual Property Organisation has evaluated innovation levels across 130 economies and it’s no surprise Swiss innovation has topped the chart with a score of 65.6 out of 100, the eleventh times it has been named the world leader in innovation. * For over 70 years… Read more

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Kern Open House 2021

A successful Kern Open House is the springboard for the new inserting platform. The Kern Open House 2021 that took place in Konolfingen, Switzerland was a great success, despite the current global challenges – enabling our valued customers to attend the event from around the world, in person and virtually! This unique opportunity enabled attendees… Read more

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