Cake makers won’t be afraid to stray from tradition when designing festive desserts this Christmas season, it has been predicted.

Diane Lunt, marketing manager at Renshaw Bakery, suggested traditionally-covered Christmas fruit cakes are being phased out in favour of more modern alternatives.

In an interview with British Baker Magazine, she advised customers to prepare for a more diverse range of cakes on the shelves this winter.

She said: “Colour continues to be a major trend for the category and the way Christmas themes are represented on decorated Christmas cake are now much more varied and adventurous. As Christmas cake becomes much more an optional extra, we see smaller cakes – even mini, individually sized decorated cakes becoming more prevalent.”

Lunt suggested that these smaller, more distinctive cakes would make fashionable gifts, as they have an element of individuality about them.

It was suggested that cranberry and orange cakes would be popular as well as a number of Scandinavian fruit combinations. reports that Asda and Tesco are amongst the major supermarkets to have released a selection of festive treats onto their shelves already. A spokesperson from Tesco explained that this was because many of its customers “appreciate the opportunity to spread the cost of Christmas”.


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