Britain’s first “social supermarket” has opened in South Yorkshire.

The shop sells food, drink and cosmetic products that cannot be sold in mainstream supermarkets, due to weight errors, packaging imperfections or other minor mistakes, at discounts of up to 70 per cent.

It has already issued membership cards to local residents who are on benefits, allowing them to feed their families with perfectly consumable goods for less money.

Sarah Dunwell, from the project’s organisers ‘Community Shop’, has detailed plans to open another 20 supermarkets like this before Easter.

Speaking to independent.co.uk, she said it was important that families in the poorest parts of the UK were being looked out for.

She said: “We have shoppers here who are young mums who are holding down two jobs to fit around childcare and school and are still not managing to break through the poverty threshold.

“There are so many people making hard decisions about putting money in the meter or food in their children’s lunchbox – families feeding the kids but who can’t eat that night themselves. When this happens day after day it is soul destroying.”

A number of Britain’s major supermarkets, including Marks & Spencer, Tesco, Asda and Morrisons, have donated products to the supermarket.

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