Biscuit sales are at an all-time high and it’s all thanks to the café culture that’s currently sweeping through Britain.
This is according to Isabelle Davis, brand communications manager at confectionery provider Delice de France, who says biscuit and cookie makers have plenty of reasons to anticipate growth.
In an interview with bakeryinfo.co.uk, Ms Davis brushed aside claims that sweet treats were becoming too indulgent in today’s health-conscious society.
“As café culture continues to boom in the UK, sales of biscuits and cookies have never been higher,” she commented. “Bite-sized treats are a growing area and last year saw the rise in the trend for afternoon tea.”
Ms Davis went on to stress that while grown-ups are helping biscuit sales along with their chats over a hot drink, youngsters still represent a key market for the bakery industry. This is particularly the case for producers of cookies, as research from Delice de France states that around a third of people that consume the biscuit are under 16.
The same study revealed that a third of cookie eaters are female, suggesting that mothers will bond with their child over a plate of the household favourite.
Meanwhile Stephen Clifford, marketing controller at Country Choice, says the appeal of cookies as comfort food is still very alive. He explains that affordable treats have a habit of performing well in recessions – presumably as people look to take their mind off pressing matters with some of their favourite foods.
This echoes the findings of a recent study from market analysts Mintel, cited by telegraph.co.uk, which reported that sales of biscuits, cookies and crackers had increased by 22 per cent since 2005 to reach £2.2 billion in 2010.
Mr Clifford has also witnessed a surge in demand for biscuits as afternoon snacks, as schoolchildren head home and big ‘kids’ arrive back from work. “We believe these trends will continue,” he added.