E-commerce giant Amazon could be set to increase its reliance on local distribution centres in order to improve the service it offers shoppers, techradar.com reports.

The smaller local hubs will help the company with its plans to trial an innovative new “anticipatory shipping” service. It was also confirmed this week that shoppers around the UK could soon benefit from Sunday deliveries.

As part of the plan, Amazon will look to cut waiting times considerably by posting products to consumers before they’ve even click the ‘buy’ button. The scheme’s success will rely on the company being able to accurately predict what browsing users will purchase.

According to cnet.com, Amazon will look closely at buying habits and even the amount of time consumers spend on certain pages, before shipping orders to new regional hubs.

If the shopper then goes ahead with the purchase, the product can be dispatched and delivered with the usual waiting time cut significantly.

Amazon’s drive to improve its services may also see an increase in bulk shipping, with suggestions that it could look to move large quantities of its items around the country according to regional trends and demand.

It is thought that Amazon’s latest plans are part of a drive to pull more shoppers away from bricks-and-mortar retailers. No doubt other firms will be keeping a close eye on Amazon’s success.

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