One of the simplest and most historically important foodstuffs, bread has become a controversial topic in recent years – and what a colossal shame. That something which has sustained global populations for so long is now actively avoided in certain forms is so sad. That’s gratitude, eh?
Though while sales of standard – particularly white – sliced loaves have dropped, increasing numbers of consumers are buying free-from alternatives, typically for the perceived health benefits. Is free-from bread our saving grace? Or has white bread simply picked up a bad (shrink) wrap? We’ve presented some interesting facts and stats below – you decide.