In 2015 the food on the go market was worth an estimated £20.2bn which represented 25% of what people spent on eating out in the UK. With a growth rate of 5%, the food on the go market outperforms what we spend on our food shopping in general.
Researchers have identified 2 unique growth areas with the food to go market. The first one is general snacking which is up by 3% and breakfast substitutes which up by 7%.
Due to lifestyle changes and people living busier lives, many people are now eating breakfast on the go, this can range from cereal/protein bars to fruit or even a sandwich.
Rather than sitting down to a meal, people want their mealtimes to fit around them so they can multi task their lifestyles and free up time to do other things and they want to while feel fuller for longer.