Posts By: Laura Varley

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Almost three-quarters of steel packaging in Europe is recycled

Nearly three-quarters (74 per cent) of all steel packaging in Europe is recycled on average, making it the most reused packaging material in the continent. According to packagingeurope.com, 2.7 million tonnes of steel packaging were recycled in 2012 to make new products. Over the last 20 years the recycling rate for steel has increased threefold,… Read more

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Nearly half of marketers believe gender-specific packaging increases sales

Some 42 per cent of marketing and packaging professionals think products with gender cues on them increase sales, a new report finds. According to thedrum.com, the research from easyFairs shows that although 29 per cent believe gender-neutral packaging would lead to a decline in sales, it seems a change could be on the cards for… Read more

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Drug delivery advancements fueling pharmaceutical packaging market

The pharmaceutical packaging market is performing well and is expected to grow dramatically over the next few years, mostly due to advancements in drug delivery technology. According to packagingnews.co.uk, a report published by MarketsandMarkets estimates that the pharmaceutical packaging market will grow from $4.5 billion (around £2.74 billion) to $6.2 billion (£3.77 billion) by 2018…. Read more

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Horsemeat scandal sparked change in consumers’ eating habits

A year on from the horsemeat scandal, food sales are still being impacted, as retailers have seen a rise in demand for both British meat and meat-free alternatives. According to ft.com, research from Kantar Worldpanel has found that demand for pork rose seven per cent last year compared to 2012, whereas sales of frozen beef ready meals declined… Read more

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Food and drinks industry will benefit from apprentices, FDF says

Companies who employ those who have done an apprenticeship could really land a great skilled worker, the Food and Drink Federation (FDF) has commented. According to British Baker Magazine, Angela Coleshill, director of employment and skills at FDF, said: “Skills are the driving force to a successful industry. Growing our talent pool with apprenticeships is a… Read more

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Direct mail, book publishing and transpromo are encouraging sources of growth

A survey has suggested that direct mail, book publishing and transpromo are encouraging sources of growth for firms that use digital printing to help grow their business. According to blogs.xerox.com, this information comes from a survey conducted in six languages, sent to over 400 graphic communications providers in the Xerox Premier Partners Global Network. The… Read more

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Direct mail still relevant, says study

A recent survey has shown that consumers believe that direct mail is still important in the marketing industry. According to Print Monthly magazine, the Direct Marketing Association (DMA) surveyed 1,232 UK adults to find out how they feel about direct mail. They found that 79 per cent of customers act straight away on direct mail,… Read more

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